Sustainability is usually laughed at, global warming is...

Sustainability is usually laughed at, global warming is not a â€Å"reality† right? Yet the fact is something is happening in our world, it’s catastrophic and devastating, and yet many turn away at the thought of becoming a sustainable society. Consumed with the here, the now and the growth of the economy; nations neglect the future needs of their children, grandchildren or even great-great grandchildren. Is it hard to become sustainable, yes but not impossible. It is profitable to become sustainable, yes but not without some loss. Sustainable as described by Merriam-Webster dictionary, able to be used without being completely used up or destroyed [or] involving methods that do not completely use up or destroy natural resources [or] able to†¦show more content†¦By not meeting the proper needs of a people, the nation effectively tells them they don’t deserve to live. Life is impossible without these actual needs met. In some nations aesthetic needs are ea sier to meet, for example, in the United States you can go out and buy a book or music, sometimes much cheaper than food. Why is this? Even in the United States there is a disparity of people unable to meet basic needs. They live in slums or tent cities across the nation, scavenging what they can to live. They are homeless and considered the lowest â€Å"caste† of American society. A nation with a high GDP, and yet the basic needs of its people are not being met. 2: What is worse is that many countries have deluded themselves even further by limiting the growth of the country into a dollar amount. The measure of growth is flawed, how countries see their growth is based on the consumption of their people. Many countries use the GDP (Gross Domestic Product) as an indicator for growth, as defined in It’s All Connected, â€Å"(GDP) is a calculation of the total monetary value of goods and services produced annually in a country† (Wheeler 11). The measure of human growth is broken down to the items and services we buy and use? Something says that we are only a dollar or perhaps ten or fifteen. Wheeler also points out that the GDP rises with any disasters, orShow MoreRelatedExploring Corporate Strategy - Case164366 Words   |  658 Pagesteachers. Combined with the illustrations and the short case examples at the end of each chapter (in both versions of the book) this increases the reader’s and tutor’s choice. For exa mple, when deciding on material for Chapter 2, the case example, Global Forces and the European Brewing Industry, tests a reader’s understanding of the main issues inï ¬â€šuencing the competitive position of a number of organisations in the same industry with a relatively short case. For a case that permits a more comprehensiveRead MoreMarketing Management130471 Words   |  522 Pagessatisfying consumers wants at a profit and in a socially responsible manner. Marketing is not limited to business. Whenever you try to persuade somebody to do something you are engaging in marketing. Thus marketing has a broad societal meaning. In fact, the societal view is more truly descriptive of marketing today. Moreover, modern business marketing activities are to a large extent, a consequence of the societal view of marketing. The essence of marketing is a transaction, an exchange intendedRead MoreProject Mgmt296381 Words   |  1186 PagesUniversity PROJECT MANAGEMENT: THE MANAGERIAL PROCESS Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright  © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in